Jasma Johnson-Fulwood

Every entrepreneur has a vision, but sometimes bringing that vision to life requires someone who can help you navigate the steps you haven’t quite figured out yet.

When I started Oyin Beauty Essentials, I had the passion, the products, and a clear vision for what I wanted my brand to become. What I didn’t have was an established online storefront or the technical knowledge to fully navigate the world of e-commerce.

That’s where Desta and ODIBO became part of my journey.

Through his program, Desta helped me establish my Etsy storefront, introduced me to the importance of search engine optimization, and provided guidance that helped me better understand the digital side of running a business. I was actively involved throughout the process, and that hands-on experience gave me knowledge I could continue building upon.

Looking back, I recognize that his assistance came at an important time in my entrepreneurial journey. He helped bridge the gap between having a business and bringing that business into an online marketplace.

Building a brand is never a one-person journey. Along the way, people contribute knowledge, resources, encouragement, and opportunities that become part of your story.

I will always appreciate the role Desta and ODIBO played in helping Oyin Beauty Essentials take that important step forward.